Their online purchases Tags e-commerce online shopping electronic commerce read later favorites Digital Marketing Courses Digital Marketing Data from recent research by LIvePerson reveals that 83% of customers need some kind of help to complete their online purchase; a more than interesting fact that many companies may have overlooked. The study, in which more than 5,700 online consumers from the United Kingdom, United States, Australia, France, Germany and Italy participated, also offers other very interesting data on the reasons why customers do not complete the purchase process. 70% of buyers interrupt their purchase if they find themselves unexpectedly with transport costs. It is important that from the beginning the final cost of the purchase is shown in the cart, including taxes or shipping costs.
Here you could also inform what the minimum amount of the purchase is, the average delivery time and if there is the possibility that the customer saves the shipping costs, increasing the amount of his purchase. 56% abandon their purchase if they do not find enough information about the product they are looking for. The online store acts as a silent seller, so it must Gmail Email List offer all kinds of data about the product, including images, videos and even comments from other customers. Half of users distrust the web, or consider that it does not have sufficient security measures for online transactions, or to preserve their privacy. In this regard, the guarantee seals for ecommerce, such as Confianza Online, can help; as well as having the support of the main financial companies and payment platforms, such as Visa or Paypal.
46% have difficulty moving around the web and finding what they are looking for; while 38% found themselves facing a complex registration process. Web usability is key to promoting the convertibility of the visit. To make it easier for customers to find the product, it is very useful to implement a search engine. 38% wanted to ask a question, or did not find the answer to their doubts, and 30% did not know how to request that help. It is necessary to display the contact information, such as the telephone number, clearly visible; as well as a form where the client can express their doubts.